When approached by the Rotary Club to provide a brand design for a charity food bank project, we felt it important to try and create a simple mark that encapsulated the positive impact of providing much needed food to local communities and families.
A mark was created that combines the shape of both a tinned food ‘ring pull’, to represent non-perishable food items (one of the main items supplied by the foodbank); and a location pin to visually describe that this is a local initiative, with local effects and impact. The typeface used within the brand has a handwritten feel to give the humanist element and draw emphasis that this project is about real people. People we most likely know.
The identity is constructed in such a way that it can be expanded and customised for specific locations, with the shadow underneath being replaced with a specific town/city name should this be desired. A series of icons was also developed to accompany the identity.