Fraizens is an ethically motivated company producing delicious, natural, chilled foods; healthy alternatives to conventional snacks.
It was requested that the consumer brand identity design had a sense of character and playfulness, and clean aesthetic to reflect the natural produce they produce. Our team of designers combined a simple and stylized illustration of the key product (grapes) with hand-written type to evoke a sense of personality, character and the idea of being natural and ‘unprocessed’.
The packaging design was developed using a minimal colour palette and a layout that allows for brand expansion without the need to rework the entire design.
Consumer brand identity design really comes to life when consumer insight and brand truth are fused together under great design. Fresh thinking is a must, and with all consumer brand identity design projects undertaken at Urban 3D, a truly creative approach is joined with solid experience.