Urban 3D were tasked to create and develop the iTunes LP UI’s for both the Beatles ‘On air-live at the BBC’ and ‘The US Box Set’. Although the end product in both cases was a HTML and CSS based user experience, these projects utilised the full range of in-house skills and expertise.
In Particular The Beatles On Air – Live at the BBC involved a vast array of 3D set and prop modelling. As archive footage was inaccessible an entire replica of a period styled radio/recording studio was created, including all texturing, lighting, rendering and post-production.
From this a full panoramic UI and menu system was created to help immerse the user in a virtual reality experience.