In October 2019, with the help of an integrated campaign, the Innovate NI brand was launched, alongside an accompanying website and social channels. We partnered with AV Browne to deliver this and within the first four weeks, the campaign resulted in over 1,000 users visiting innovateni.com and over 350 customers entering the Innovation Checklist to assess their innovation level.

The primary focus of Phase II was to generate ambition within businesses and individuals in Northern Ireland, for them to feel inspired and encouraged to stake their claim to being Northern Ireland’s next big success story. So, the focus of the campaign was to highlight Northern Ireland’s rich heritage of innovation, both past and present – from Professor Frank Pantridge’s portable defibrillator, to TriMedika’s non-contact digital thermometer.