- July 21, 2014
Amara Property design and develop highly personal and luxurious homes across the greater London area and beyond. With strong emphasis in passion, drive and expertise Amara Property required an identity that reflected these characteristics whilst possessing a modern look and feel.
The main inspiration for the property company logo design were the terms ‘our’ and ‘eternal’, stemming from the meaning of the name ‘Amara’.
A monograpm was developed that integrated the initials of the company, crafted in such a way that they are created from one flowing line to represent the togetherness and entwined relationship between company and customer.
This theme of togetherness and combined ownership is also reflected in the typography of the logo; the wording is set without a visual break and instead utilised varying type weights to create seperation.