- September 08, 2016
Additional CGI Lighting
Making sure a room is well lit is one of the basic requirements of creating a convincing Computer Generated Image that the Viewer can believe is an Actual Photograph. At urban 3d we go further than realistic – we aim for idealistic.
We consider our Lighting the way a Professional Photographer would. We use additional lights to draw attention to a subject , create a certain Emotion, or bring the lights down to create Drama and Intrigue.
When Used in interior images, Additional LED lighting can add a modern sparkle or a comforting warm glow.
Why use CGI Lighting
There are many benefits of using CGI over Photography (decreased cost, increased flexibility, more creative control etc. ) but this is particularly true when photographing lighting products.
Lights are difficult to photograph, frequently overexposing images so you’re left with a bright patch where your light is, and not much else.. This means lights are photographed while they are off, and a bright blur is added in post production.
This leaves you with an image which is still Technically Computer Generated, but with none of the benefits that Urban 3d can bring using 3d Modelling and Photorealistic Rendering. We can create lights that actually illuminate the scene in a realistic way, in a room that suits your brand, and that’s only the beginning of what we can deliver.
Our creative team can create Stills, animations and Interactive Web Experiences that will leave your competition in the Dark Ages.